WTP Branding and Packaging.
Reynolds and Reyner, an internationally operating agency from Kiev, Ukraine developed this distinctive and colorful brand identity for Waldo Trommler Paints. The small Finnish company planned to enter the U.S. market. That’s why a striking new brand identity was needed. The primary objective was to create a packaging design that stands out from all the existing competitors of the market.
Waldo Trommler Paints’ complete brand identity reflects friendliness, quality and innovation. The combination of bright colors with a bold type and a simple graphic looks very memorable.