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Leckerlee Lebkuchen’s Tin Packaging Design Just Turned 15. Here’s What 46...

Back in 2012, WE AND THE COLOR ran a feature on a small gingerbread company's holiday tins. The illustrations were bright, the folk-art patterns...

DASH Water Pink Lady Apple Packaging by Horse Is the Collaboration...

Some cans you pick up at a supermarket and forget immediately. Then there are cans that stop you mid-aisle. The new DASH Water Pink...

Bau Nutrition Pet Food Packaging Proves That Pet Care Deserves Better...

Pet care packaging has a problem. Walk down any pet store aisle, and you'll see the same two extremes: either sterile, clinical white labels...

Truppe Rebranding: How Holman Design Turned a Product-Trapped Brand Into a...

Some brands are born too small for their own ambition. They start with a name that fits a single product, a single shelf, a...

Pink Pelican Srebarna Rosé Label Design Turns a UNESCO Wetland Into...

I think that most wine labels try to seduce you with a pretty picture. A vineyard at sunset. A coat of arms. A stylized...
Amo'ya Branding by motyw

The New Authenticity: How Motyw’s Amo’ya Branding Fuses AI with Human...

Modern consumers are searching for more than just products; they seek brands that reflect their values and offer a genuine connection. This shift demands...

Bold Bean Co.’s Packaging Design: A Masterclass in Making a Staple...

How does a simple pantry staple like beans become a celebrated main character? This question is at the heart of the recent Bold Bean...

Boiling Point: This Unique Packaging Design by Inna Efimova Turns a...

The "Boiling Point" soup sets, a project by designer and art director Inna Efimova, transform the mundane container into a piece of sculpture. This...

Guay Packaging Design: How Inna Efimova Made Flavor You Can See

The sauce aisle in your local supermarket presents a familiar scene. It’s a wall of uniform bottles and jars. Most product packaging uses standard...

QuiteLike Branding: How Universal Favourite Cooked Up a Deliciously Rewarding Identity

Today, we're looking at the QuiteLike branding, a masterful refresh by the wizards at Universal Favourite. QuiteLike is on a mission, you see. They...

How andstudio Created a Craft Beer Brand Packaging for Basker That...

Did you notice the overwhelming volume of choices in the craft beer aisle? So many labels screaming for your attention, bursting with loud colors...

Freshways Brand Identity Redesign by White Bear

Freshways Takes a Leap Forward with White Bear’s Visionary Rebrand White Bear, the acclaimed creative agency based in London, completed a striking rebrand for Freshways,...