Privacy & Cookies Policy

Privacy Policy of WE AND THE COLOR

WE AND THE COLOR takes the protection of your personal data very seriously and adheres strictly to the provisions of the data protection laws of the Federal Republic of Germany. All data collected on this website is treated in accordance with the provisions of the Federal Data Protection Act (BDSG), the Information and Telecommunications Services Act (IuTDG), and the General Data Protection Regulation (GDPR).

With the following data protection declaration, we would like to inform you about the type, scope, and purpose of the personal data we collect, use, and process. You will also be informed by this data protection declaration of the rights to which you are entitled.

Personal data is only collected on this website to the extent technically necessary. Under no circumstances will they be sold or passed on to third parties for any other reason. Personal data will not be passed on to third parties without the express consent of the person concerned. By “personal data” we mean information that can be used to determine your identity – such as your name or email address.

The operator of the website and contact option

This data protection notice applies to data processing by Dirk Petzold. Complete contact details and contact options can be found on the legal information of this website.

Newsletter Sign up

In order to receive our newsletter, it is necessary for you to provide us with a valid email address. With the registration, a check is carried out as to whether you actually have access to this email address (double opt-in procedure) and whether the user of this email address gives his consent to receive our newsletter. You can revoke this consent at any time and thus stop receiving the email. When registering and confirming, your IP address and the time are saved in order to be able to prove the registration in case of doubt. Personal data other than your email address and IP address are not collected. The email addresses stored in our newsletter database will not be passed on to third parties. The controller of this data is the operator of this website.

The purpose of data processing of your e-mail address will only be used to send you our newsletter.

Storage duration
The data will be stored until you revoke the use of the data or unsubscribe from the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link contained in every email and revoke the use of data at any time. Your data will then be deleted accordingly.

Legal basis
The legal basis for this processing is your consent in accordance with Article 6 (1) (a) GDPR.

Security

We protect your data against loss, destruction, and manipulation using technical and organizational security measures. Unauthorized third parties have no access to your data. This also applies to all data that we receive during correspondence.

Every employee is explicitly obliged to comply with the Federal Data Protection Act and other data protection-related laws and to treat personal data confidentially and is aware of their responsibility. We continuously adapt our protective measures to technical progress and thus keep them up to date.

Cookies

WE AND THE COLOR uses cookies (text files) that are stored on your computer to make the offer more user-friendly and convenient. These do not contain any viruses or other programs and cannot damage your computer. You can deactivate the use of cookies in the settings of your internet browser. However, this may limit the functionality and appearance of our site.

Essential Cookies

We use a cookie called consent cookie to remember your choice of cookies. This is necessary for the operation of the site, otherwise, you would have to make the settings again every time you open the page. The term is 14 days. Content is the variables analytics and advertisement with their respective settings.

Analytics cookies from Google Analytics

If you have given your consent, Google Analytics, a web analysis service provided by Google LLC (Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA), is used on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Analytics”).

Google Analytics uses so-called cookies (text files) that are stored on your computer. They enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics processes the website usage data on our behalf and contractually undertakes to take measures to ensure the confidentiality of the processed data. To protect your personal data, we have concluded a contract with Google for order data processing and a supplementary addendum for data processing. We have also accepted the changes to the Google terms and conditions and the changed order data processing conditions with regard to the use of the standard contractual clauses. Details on the order data processing conditions can be found here: https://privacy.google.com/businesses/processorterms/

We use IP anonymization on this website, so your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Categories of data processed by Google Analytics:

Only if you have agreed to the use of tracking cookies on the website will data from the following categories be collected when you visit the website:

– pseudonymized ID
– visitor behavior, clicks and click path on the website and the visited web page
– approximate location
– technical information about the browser and end device (e.g. version, operating system, resolution, language setting)
– time of the call

Purpose of data processing
On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website in order to compile reports on website activity. These reports are used to analyze the performance of our website. Our legitimate interest in data processing also lies in these purposes.

Recipient
The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded an order processing contract with Google for this purpose. Google LLC based in California, USA, and possibly US authorities can access the data stored by Google.

Transmission to third countries
A transfer of data to the USA cannot be ruled out.

Storage duration
The data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

If you accept tracking by Google, the following cookies will be created:

_ga (valid for 2 years), allows one user to be distinguished from others.
_gid (valid for 1 day), makes it possible to distinguish one user from others.
_gat (1 minute), used to reduce the request rate

Possibly other cookies to provide and secure statistical functions, overview here: https://business.safety.google/adscookies/

Legal basis and possibility of revocation
The legal basis for the use of Google Analytics is your consent in accordance with Article 6 (1) (a) GDPR.

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case, you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt out of all systems used.

You can also object to the use of tracking by Google in the cookie settings.
You can find more information about Google’s terms of use, cookies, and data protection at https://policies.google.com/.

Advertising cookies from Google AdSense

If you have given your consent, WE AND THE COLOR uses Google Adsense, the online advertising service provided by Google (Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google AdSense uses so-called “cookies”, text files that are stored on the user’s computer and which enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics) with which information such as visitor traffic on the pages of this offer can be evaluated. The information generated by cookies and web beacons about the use of this website (including the IP address of the user) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you. Adsense personalized ads have been disabled on this website, as well as third-party ads.

Categories of data processed by Google Adsense:
Only if you have agreed to the use of marketing cookies on the website will the following data be collected and processed when you visit the website:

– pseudonymised ID
– IP address
– click path and visited websites
– measurement of the visibility of ads
– track clicks on ads
– approximate location
– visitor behavior
– technical information about the browser and end device (e.g. version, operating system, resolution, language setting)

Purpose of data processing
We use Google Adsense to monetize this site so we can offer it for free. The legitimate interest lies in the economic operation of this website.

Data receiver
The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a data controller. Google LLC is based in California, USA, and possibly US authorities can access the data stored by Google.

Transmission to third countries
A transfer of data to the USA cannot be ruled out.

Storage duration
Google uses cookies to enable the user to serve ads on the website. Only if you have given us your consent to this can the following cookies be set as part of the integration of Google AdSense:

NID (valid for 12 months) is used to show Google ads on Google services to logged-out users.
IDE (valid for 13 months) and ANID (valid for 6 months) are used to display Google ads on non-Google websites
DSID (valid for 2 weeks) is used to identify a logged-in user on non-Google sites and to store whether the user has consented to personalized advertising.
_gads (valid for 13 months) allows to display AdSense advertisements

Possibly other cookies to provide and secure the ads, overview here: https://business.safety.google/adscookies/

According to Google, the data from the IP addresses used and the ads delivered are anonymized after 9 months. Other data used to deliver the ads and stored in logs or databases with the cookie information mentioned is automatically anonymized or deleted after 18 months.

Legal basis and possibility of objection
The legal basis for data processing is consent in accordance with GDPR 6.1.a.

You can prevent the installation of Google AdSense cookies in various ways:

1) by disabling marketing cookies in our cookie settings
2) by adjusting the settings of your browser software accordingly;
3) by adjusting Google advertising settings;
4) by disabling interest-based ads from vendors that are part of the About Ads self-regulatory campaign;
5) by permanent deactivation through a browser plug-in such as an AD blocker.

Please note that the settings you made under points 3 and 4 will be deleted if you delete the cookies in your browser settings.

Additional information on data protection and cookies for advertising on Google AdSense can be found in Google’s data protection declaration, in particular under the following link:

https://policies.google.com/technologies/cookies

Contact via email

It is possible to contact us via our e-mail address. Personal data of the respective user transmitted with the e-mail and possibly also file attachments can be stored. Data processing for the purpose of contacting us takes place in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR on the basis of your voluntarily given consent. The data is stored for a period of three years as planned. If the data is no longer required and there are no legal storage obligations to the contrary, it will be deleted, with the exception that the data is used to defend, execute or assert legal claims.

External links

We have no influence on compliance with data protection and security regulations by other providers. This privacy policy, therefore, does not apply to external links. Please inform yourself on the websites of the other providers about the data protection declarations provided there.

Your rights under GDPR

Right to information
You have the right to receive information about the data stored about you, the origin, and the purpose of its storage at any time. To do so, please contact us directly.

Right of objection
You have the right, according to Art. 21 GDPR, to object to the processing of your personal data, which is processed on the basis of Art. 6 Para. 1 S. 1 lit.e and f GDPR. We will then no longer process your data unless we can demonstrate freedoms worthy of protection that outweigh the interests, rights, or freedoms of the data subject or the data serve to defend, execute or assert legal claims. If you object to direct advertising, you have a general right of objection, which we will implement.

Furthermore, you have the right to erasure, the right to restriction of processing, the right to be informed in connection with the rectification or erasure of personal data or restriction of processing, the right to data portability and the right not to be solely based on automated processing, including to be subject to profiling based choice

Right of appeal
In accordance with Art. 77 of the General Data Protection Regulation, you have the right to complain, in particular to the data protection supervisory authority responsible for us, if you believe that we are not processing your personal data lawfully. An overview of the data protection authorities is available here: https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html

Changes to these Terms
Data protection as a whole is subject to constant change as a result of changes or modifications to the technical requirements or the underlying legal basis. We, therefore, reserve the right to change and adapt these provisions accordingly. Please check our website at regular intervals for the latest version of this data protection policy.

Legal Information