Tag: branding

Sixteen Pages, No Color, and One InDesign Template That Actually Survives a Screen Share. Say Hello to RedGiant's Amazing Digital Portfolio Template! I bought this...

Pull up ten brand decks from the past six months and count the quiet, minimal sans-serifs. I did exactly that in August, working through...

I've reviewed enough presentation templates on this site to know within the first ten minutes whether a template was built by someone who actually...

I downloaded this Adobe InDesign portfolio presentation template on a whim, right after finishing a review of a font family that shares the same...

Nobody decides to become a brand. It happens anyway, usually messier than you'd like, long before you get a say in how it looks....

Brand Guidelines Are Not a Nice-to-Have. They're What Keeps a Brand From Becoming a Rumor. A rebrand can cost a company millions of dollars. Somewhere...

Seriously, I've seen brand guidelines templates that stop at the logo lockup and call it a day. But this coffee shop brand guidelines bundle...

Back in 2012, WE AND THE COLOR ran a feature on a small gingerbread company's holiday tins. The illustrations were bright, the folk-art patterns...

A timeless brand identity is not one that never changes. Identities that last usually evolve as the business, audience and platforms around them change....

A corporate identity mockup lives or dies on one thing. Does it lie to you? Most don't lie on purpose. They lie by omission,...

I downloaded the Iris template from Evgeny Studio after three separate WATC readers asked me the same question within a few days of each...

A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...