Tag: branding
This Coffee Shop Brand Guidelines Bundle Actually Covers Every Touchpoint, Not...
Seriously, I've seen brand guidelines templates that stop at the logo lockup and call it a day. But this coffee shop brand guidelines bundle...
Leckerlee Lebkuchen’s Tin Packaging Design Just Turned 15. Here’s What 46...
Back in 2012, WE AND THE COLOR ran a feature on a small gingerbread company's holiday tins. The illustrations were bright, the folk-art patterns...
What Separates a Timeless Brand Identity From a Trendy One
A timeless brand identity is not one that never changes. Identities that last usually evolve as the business, audience and platforms around them change....
Corporate Identity Mockup by Rawpixel: Full Photoshop Review
A corporate identity mockup lives or dies on one thing. Does it lie to you? Most don't lie on purpose. They lie by omission,...
A Brand Guidelines PDF Presentation Template for Canva and Adobe InDesign
I downloaded the Iris template from Evgeny Studio after three separate WATC readers asked me the same question within a few days of each...
What a Professional Rebrand Really Costs in 2026 (Real Rates, Real...
A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...
Lucette Brand Guidelines Template for Adobe InDesign and Canva by Studio...
Almost every designer agrees that brand guideline documents matter, yet almost nobody enjoys building one from scratch. Hence, I spent eleven days testing the...
How METEORIC™ Turned Sci-Fi Branding Into a Trust Signal for B2B...
METEORIC™ just gave the energy sector something it has lacked for years: a brand that feels like proof, not promise. Designed by How&How, the...
The Elements of Brand Design: A TASCHEN Book Review
Branding books usually pick a lane. Some focus on logos. Others obsess over color theory or typography. The Elements of Brand Design, published by...
What Are the Worst Branding Mistakes Designers Keep Making in 2026?
Cracker Barrel lost close to $100 million in market value over a logo. Jaguar watched positive sentiment fall from 23 percent to 8 percent...
Is the KOVE Brand Guideline Template Worth It? Let’s Find Out!
A brand guideline template only earns its price when it survives real production work. Pretty preview images mean nothing once client names and real...
The Petricore Brand Guidelines Template by Lab.131
The Petricore brand guidelines template is a 60+ page Adobe InDesign system built by Lab.131 for brands that need structure, not just style. I...
