Great branding by Reynolds and Reyner for POM POM, a modern and stylish lingerie brand from Los Angeles.
POM POM is a new lingerie brand founded by a fashion designer from Los Angeles. Reynolds and Reyner, a Kiev, Ukraine based branding and design studio was asked to develop the complete brand identity for this modern and stylish lingerie brand.
They created a visual experience that conveys the idea of lightness and brightness caused by striking colors, bold graphic elements, and diverse patterns. The work included diverse branding materials such as stationery, packaging, store decoration, and numerous advertising elements. The result looks both unique and fresh. Enjoy some examples of this well designed brand solution below. For more of Reynolds and Reyner’s work, please visit the agency website or check out some older design projects by agency Reynolds and Reyner, also featured on WE AND THE COLOR.
Like the full logo but The ‘m’ logo mark is too similar to the ‘city of Melbourne’ logo for me