Kallo – Brand Identity.
London based creative studio Big Fish was asked to develop the brand identity for Kallo rice cakes. Kallo specializes on natural food and the aim was to create a visual identity that reflects a more emotional level. Numerous hand-drawn illustrations serve as key visuals along with poetry. Each rice cake pack has its own quirky poem and corresponding illustration.
Big Fish created a brand identity and packaging concept that stands out from the market competitors.