Echo Capital Group – Corporate Identity by Studio TRÜF

Echo Capital Group, a clean corporate identity based on simple graphic shapes.

TRÜF is a Santa Monica, California based branding and design studio. Some time ago, I featured their work for KTM, an audio and post-production studio. Today I want to show you some more of TRÜF’s creative output.

The studio was asked to develop a suitable corporate identity including communication design, stationery, and a new website for the Echo Capital Group, which is an investment firm for entrepreneurs in the CPG space. They asked for a brand design that reflects  their forward-thinking edge, while maintaining a professional and future-oriented visual identity.

The result is a striking corporate identity based on simple graphic shapes and unique colors. Also the Echo logotype is formed out of these shapes, while circles and squares lend themselves naturally to a system of patterns and icons. In addition, studio TRÜF developed a responsive website with the use of scroll activated HTML5 animations as well as entrepreneurial imagery.

Echo Capital Group - Corporate Identity by studio TRÜF.
Echo Capital Group – Corporate Identity by studio TRÜF.
Echo's brand identity is based on simple graphic shapes.
Echo’s brand identity is based on simple graphic shapes.
Clean business cards with front and backside.
Clean business cards with front and backside.
Simple stationery design by studio TRÜF for the Echo Capital Group.
Simple stationery design by studio TRÜF for the Echo Capital Group.
Echo Capital Group - responsive website based on HTML5.
Echo Capital Group – responsive website based on HTML5.
Mobile website
Mobile website
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