Echo Capital Group, a clean corporate identity based on simple graphic shapes.
TRÜF is a Santa Monica, California based branding and design studio. Some time ago, I featured their work for KTM, an audio and post-production studio. Today I want to show you some more of TRÜF’s creative output.
The studio was asked to develop a suitable corporate identity including communication design, stationery, and a new website for the Echo Capital Group, which is an investment firm for entrepreneurs in the CPG space. They asked for a brand design that reflects their forward-thinking edge, while maintaining a professional and future-oriented visual identity.
The result is a striking corporate identity based on simple graphic shapes and unique colors. Also the Echo logotype is formed out of these shapes, while circles and squares lend themselves naturally to a system of patterns and icons. In addition, studio TRÜF developed a responsive website with the use of scroll activated HTML5 animations as well as entrepreneurial imagery.