Art direction, graphic design, and branding by Studio Chapeaux for the reading glasses of VIZOU.

Studio Chapeaux is a design bureau based in Hamburg, Germany. Their creative team was asked to produce a brand identity for Vizou, a reading glasses collection launched by Thalia. Based on the idea of “Enjoy every detail—the new joy of reading”, they came up with a holistic identity design for the collection. The project included the naming, logo design, and packaging.

The comprehensive graphical language has been chosen according to the dioptric strength as well as the form and tonality of the respective eyewear model. See more below or visit the website of Studio Chapeaux. You can also follow them on Behance and Instagram.

Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Graphic pattern and color scheme.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Colorful animations made for social media.
Graphic design and branding by Studio Chapeaux for the reading glasses of VIZOU.
Packaging design made according to the respective glasses.

All images © by Studio Chapeaux. Check out our Graphic Design, Packaging, and Branding categories to find more inspiring work. In addition, you can find a wide range of professional typefaces in our Fonts category as well as stock graphics in the Templates category.

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