Brand identity development by studio TRÜF for QORE, a Swiss-based precious metals and investment advisory formed by world-renowned gold experts.

Over the last decade, QORE has developed new standards in design, technology, and marketing to modernize investment gold. TRÜF, a Los Angeles-based graphic design, branding, and web design studio has created a new visual identity reflecting the core values of quality, creativity, innovation, and infinite discovery. The brand style guide outlines rules for logo lock-ups, color formulas, typography, and how to work with graphics and photography. A range of geometric shapes has been designed to configure endless design variations to extend the brand experience. Furthermore, a single page website has been developed using animations of the logo and icons, paired with parallax layers. Just have a look below. For more, please visit TRÜF’s website.

QORE brand style guide
QORE brand style guide.
Visual language.
A visual language based on geometric symbols, gold, and gray.
Qore identity - symbols
Qore identity – symbols
Stationery system
Stationery system
Website homepage
Website homepage

All images © by studio TRÜF. Do not hesitate to have a look at our Graphic Design and branding categories to find other inspiring projects created by talented designers and leading studios from all over the world. WE AND THE COLOR is your source for the daily dose of creative inspiration?

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