Predictive Solutions – Corporate Identity.
Moscow based design consultancy 12 points has developed the corporate identity for Predictive Solutions, a provider of software products for prognostic analytics. They designed a series of abstract brand graphics inspired by solar wind hidden from human perception. Abstract fluid forms and striking color gradients represent the brand principle of “shedding light” in order to see hidden things. The entire work includes the software packaging, stationery, and communication materials.