Art direction and graphic design by Guud Studio for restaurant, Out of China.
Specializing in graphic design, art direction, and branding, Guud Studio is a Barcelona-based office working with a wide variety of clients. Their creative team was asked to work on a new brand identity for a local Asian restaurant named Out of China. Founded in 2002, the restaurant offers a pioneering Chinese menu mixing traditional dishes with contemporary flavors as well as exotic aromas with local ingredients.
The graphic design concept of the brand identity is inspired by the colors and lights from the interior of the restaurant consisting of royal blue, bright red, dark furniture, and wood. The neon signs from the exterior inspired the designers to create a visual structure with vertical titles while the delicate aromas of the oriental cuisine were captured to design volatile textures that masterfully decorate the surfaces.
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