Graphic design, branding, and web design by studio Side by Side for Nova Interiors.

Operating in its second generation, Nova Interiors is a family-run company specializing in hand-finished furniture for hospitality businesses ranging from hotels to football stadiums. Side by Side, a Sheffield, UK based graphic design studio was commissioned to give their existing brand identity a new direction. After studying the art of the craftsmen in their workshop, they came up with a solution that reflects the high-level of craftsmanship and quality apparent in their furniture.

“We focused on dovetail joints and used them as the focal element of their brand to portray both craftsmanship and quality. The joint then acted as a tool to sculpt a bespoke wordmark and accompanying typeface, Dovetail Rounded. Taking onboard the characteristics of the logo we were able to produce a range of icons using the same line weights, curved edges, and dovetail cut-out.”

Nova Interiors branding by Side by Side.
Nova Interiors branding by Side by Side.
Nova Interiors branding by Side by Side.
A custom typeface.

The back of each business card features a unique fabric, pattern or material inspired by their stock collection. “The business card then slips into a branded sleeve with a dovetail cutout section to show each swatch. This way, the client gets to choose the card design that suits them.”

Nova Interiors branding by Side by Side.
Two-sided business card.
Nova Interiors branding by Side by Side.
Well designed brand materials.

The team of Side by Side has also created a new website, which combines all brand features. A selected range of large imagery provides the feeling of a modern, spacious place.

Nova Interiors branding by Side by Side.
The home page.
Nova Interiors branding by Side by Side.
Simple and clean design.
Nova Interiors branding by Side by Side.
Modern and user-friendly web design.
Nova Interiors branding by Side by Side.
The website on a mobile device.
Nova Interiors branding by Side by Side.
Mobile web design.
Nova Interiors branding by Side by Side.
Iconography.
Nova Interiors branding by Side by Side.
Finest craftsmanship.
Nova Interiors branding by Side by Side.
Hand-finished furniture made for hospitality businesses ranging from hotels to football stadiums.

All images © by Side by Side. Have a look at our Graphic Design, Branding, and Web Design categories to find more inspiring work.

5/5 (1)

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here