Graphic design, branding, and web design by studio Side by Side for Nova Interiors.
Operating in its second generation, Nova Interiors is a family-run company specializing in hand-finished furniture for hospitality businesses ranging from hotels to football stadiums. Side by Side, a Sheffield, UK based graphic design studio was commissioned to give their existing brand identity a new direction. After studying the art of the craftsmen in their workshop, they came up with a solution that reflects the high-level of craftsmanship and quality apparent in their furniture.
“We focused on dovetail joints and used them as the focal element of their brand to portray both craftsmanship and quality. The joint then acted as a tool to sculpt a bespoke wordmark and accompanying typeface, Dovetail Rounded. Taking onboard the characteristics of the logo we were able to produce a range of icons using the same line weights, curved edges, and dovetail cut-out.”
The back of each business card features a unique fabric, pattern or material inspired by their stock collection. “The business card then slips into a branded sleeve with a dovetail cutout section to show each swatch. This way, the client gets to choose the card design that suits them.”
The team of Side by Side has also created a new website, which combines all brand features. A selected range of large imagery provides the feeling of a modern, spacious place.