Graphic design and brand development by Savvy Agency for Mú, a traditional Italian ice cream shop.

Located in Lisbon, Portugal, Mú is a traditional Italian ice cream shop offering a wide range of flavors that are made exclusively with fresh fruit. Mú is a welcoming place where you can have fun while enjoying delicious ice cream. Savvy Agency has created a brand proposal inspired by the ice cream textures and the original Italian way to make it. The studio came up with some key visuals consisting of simple shapes in order to give the design a playful and traditional touch.

The use of diverse colors reflects the variety and freshness of the ingredients. Savvy Agency’s brand solution provides a fun, honest yet dynamic design. Just have a look below. For more, please visit the website of Savvy Agency.

Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Graphic, brand, and packaging design by Savvy Agency.
Mú ice cream shop branding by Savvy Agency
Delicious ice cream made from fresh fruits.
Mú ice cream shop branding by Savvy Agency
They use only fresh ingredients.
Mú ice cream shop branding by Savvy Agency
Two-sided business cards.
Mú ice cream shop branding by Savvy Agency
The different colors reflect the variety of ingredients.
Mú ice cream shop branding by Savvy Agency
Graphic design and branding by Savvy Agency.
Mú ice cream shop branding by Savvy Agency
Printed matters.
Mú ice cream shop branding by Savvy Agency
A simple yet fun design.
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency
Mú ice cream shop branding by Savvy Agency

All images © by Savvy Agency. Check out our Graphic Design, Branding, and Packaging Design categories to find more creative work realized by designers and studios from all over the world.