Mein Honig, a Personal Branding Project

Mein Honig – personal branding project by Thomas Lichtblau of studio Wild from Vienna, Austria.

Mein Honig (engl: My Honey) is a personal branding project by Thomas Lichtblau of studio Wild from Vienna, Austria. It started as masters thesis, but widely expanded afterwards.

Honey is delectable, healthy, and indicates that the environment is in good condition when bees pollinate flowers and trees. My Honey comprises various exclusive sorts of delicate honey, all carefully harvested and traditionally pressed on sunny hills of Upper Austria. These bees do not only gather premium honey, they also help to preserve the nature.

When buying ‘Mein Honig’, you do not only give yourself a sweet treet, you also contribute to the bees’s well-being and their environment by adopting a bee queen. Below you can see some examples of packaging and printed matters of this beautiful branding project.

Mein Honig – personal branding project by Thomas Lichtblau of studio Wild from Vienna, Austria.
Mein Honig – personal branding project by Thomas Lichtblau of studio Wild from Vienna, Austria.
Small handmade cards people get with their order.
Small handmade cards people get with their order.
Glasses in five different sizes with two different labels.
Glasses in five different sizes with two different labels.
Mein Honig - packaging collection
Mein Honig – packaging collection

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