Mamva – Branding, packaging and restaurant interior design by Anagrama.
Mamva is a popular restaurant dedicated to offer healthy fast food. The restaurant is located in San Pedro Garza García, Mexico. They serve fresh and delicious foods such as salads and paninis as well as smoothies and juices.
The creative guys of Anagrama had the opportunity to develop a sophisticated brand identity including stationery, several branding materials, food packaging, and the decoration for the complete restaurant interior. Their design proposal is based on simple symbolism in order to communicate friendliness and natural health. Since ancient times, the silhouette of a snake is often used as a symbol of health and medicine. For this reason they decided to use the iconic snake symbol as prominent center of the logo, which is designed in the form of a seal. In addition, the designers used a color palette based on green and natural colors to give Mamva’s brand identity a carefree as well as ecological touch.