Brand Development by Leonardo Mattei for Layout Vetrine, an Italian company specializing in shop window designs for the world of fashion.
Leonardo Mattei is a Naples, Italy based freelance art director and brand designer. He was hired to develop a brand identity for Layout Vetrine, an Italian company specializing in shop window designs for high quality fashion brands such as Dolce & Gabbana, Gucci, Prada and many others.
The company asked for a distinctive visual identity that reflects the brands sense of high-quality design. In addition, the new identity should help to maintain their position on the market and to stand out from competitors.
Leonardo Mattei designed a monogram that includes three defining concepts: the letter ‘L’, the corner of a window frame, and the focus on the design. The distinctive pattern (used on some branding materials) is another striking design feature of this visual identity.