IOLAB – Branding by Magnetic Stories

IOLAB branding materials designed by Magnetic Stories.

Magnetic Stories is a Karlsruhe, Germany based graphic design and branding studio. They work closely with clients in order to let them become part of a compelling brand story.

The creative team of studio Magnetic Stories was commissioned to develop the overal corporate identity as well as brand communication for IOLAB, the general representation in Germany of MOMA Shoes and other fashion or shoe brands. Magnetic Stories has created a visual experience that stands out with simple elegance. On one hand, the design looks plain and restrained in order to represent the variety of fashion brands in a neutral manner. On the other hand, they present themselves as a reputable agency with a proper understanding of current trends. For more of Magnetic Stories’ creative work, please visit their German website: magneticstories.com

IOLAB branding materials designed by Magnetic Stories.
IOLAB branding materials designed by Magnetic Stories.
Stationery logotype embossing.
Stationery logotype embossing.
Corporate identity of  IOLAB, the general representation of MOMA Shoes in Germany.
Corporate identity of IOLAB, the general representation of MOMA Shoes in Germany.
Representation of the MOMA women's shoe collection.
Representation of the MOMA women’s shoe collection.
The bag belongs to a series of promotional items.
The bag belongs to a series of promotional items.
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