Corporate Identity Design by IndustriaHED™ for Insurance Company LORENSEGS.
IndustriaHED™ is a creative studio dedicated to empower and establish sophisticated brands. The Porto Alegre, Brazil based graphic design studio was entrusted with the development of a corporate identity for the insurance company LORENSEGS.
The main task was to create an insurance company identity that conveys the basic principles of security, trust, and credibility. Studio IndustriaHED came up with a logo concept symbolizing protection and confidence. They combined it with graphical simplicity and elegant typography. The colors of royal blue and gold ensure a strong brand presence and convey credibility as well as respectability to the customers.
This new corporate identity positioned and strengthens LORENSEGS’ brand in the highly competitive insurance market. In addition, it provides a unique and distinctive design of an established and trusted insurance company. Studio IndustriaHED designed the logo, stationery, and several branding materials for print, mobile and web.
It is a very successful corporate identity design, which reflects a high degree of quality and graphic skills. The entire printed collateral including stationery and communication design looks very uniform and appealing.