A sophisticated and minimalist brand identity design developed by studio Futura for Japanese clothing line, Hikeshi.
Mexican design studio Futura was asked to develop a sophisticated brand identity for Hikeshi, a high quality clothing line that belongs to the Japanese fashion brand, Resquad.
Futura’s design team has created a branding concept that draws inspiration from the prestigious fire fighters of the XVII century, during the “Edo” Period (now Tokyo). The project started with the creation of a series of character illustrations using technics, which are deeply rooted in Japanese art of this era. To create a deliberate contrast to the traditional illustrations, Futura’s design team used a minimalist typography and a reduced color scheme. This winning combination turns Hikeshi into a timeless fashion brand.
Feel free and discover more of Futura’s creative work on their website: byfutura.com