Hikeshi – Japanese Fashion Branding by Studio Futura

A sophisticated and minimalist brand identity design developed by studio Futura for Japanese clothing line, Hikeshi.

Mexican design studio Futura was asked to develop a sophisticated brand identity for Hikeshi, a high quality clothing line that belongs to the Japanese fashion brand, Resquad.

Futura’s design team has created a branding concept that draws inspiration from the prestigious fire fighters of the XVII century, during the “Edo” Period (now Tokyo). The project started with the creation of a series of character illustrations using technics, which are deeply rooted in Japanese art of this era. To create a deliberate contrast to the traditional illustrations, Futura’s design team used a minimalist typography and a reduced color scheme. This winning combination turns Hikeshi into a timeless fashion brand.

Feel free and discover more of Futura’s creative work on their website: byfutura.com

Packaging and some branding materials of the minimalist fashion identity developed by studio Futura for Japanese fashion line, Hikeshi.
Packaging and some branding materials of the minimalist fashion identity developed by studio Futura for Japanese fashion line, Hikeshi.
Logo deign by studio futura for Hikeshi, a high quality clothing line that belongs to the Japanese fashion brand, Resquad.
Logo deign by studio futura for Hikeshi, a high quality clothing line that belongs to the Japanese fashion brand, Resquad.
Coat hanger with logo print.
Coat hanger with logo print.
Japanese cloting brand – hang tags.
Japanese cloting brand – hang tags.
Hang tag with logo print.
Hang tag with logo print.
Hikeshi fashion brand identity design by Futura.
Hikeshi fashion brand identity design by Futura.
Hikeshi – packaging design.
Hikeshi – packaging design.
Close up of the packaging.
Close up of the packaging.
Signature stamp.
Signature stamp.
Packaging design with Japanese typography.
Packaging design with Japanese typography.
Special designed envelopes.
Special designed envelopes.

Check out our Graphic Design, Branding, and Packaging categories for more outstanding design inspiration.

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