De Facto Brand Identity.
Jenn Serna and Daniel Lasso Casas are two graphic designers from Colombia. They worked together to create the brand identity for company De Facto. The result is an identity consisting of black and white colors as the basis combined with a striking red. De Facto’s brand attributes: experimental, amorphous, and contemporary are reflected in the logo. The design of a range of stationery and branding materials completed the project.