Caribou Identity Design.
This is a beautiful branding project by graphic designer Maxime Brunelle. The task was to create a brand identity for a new restaurant and bar in Montreal, Canada. The bar serves regional dishes and drinks like maple alcohol. The name Caribou represents the contrast between the metropolis and forest territories. Maxime Brunelle has created a logotype influenced by Art Deco and typical western letterings. In addition, a range of coherent branding materials were designed, which reflect the successful visual identity.