Augie Jones – Cheese Providore Identity.
The Brisbane, Australia based freelance graphic designer Mijan Patterson was commissioned to create the corporate design for Augie Jones, a speciality cheese providore located in Sydney. Augie Jones’ visual identity reflects its high quality products. The logotype is based on a personalized hand lettered typeface, which conveys the natural spirit of the company. This effect is also supported by the color palette. Mijan Patterson used neutral colors as well as textures such as chalkboards and brown kraft paper. The complete graphic work included the design of several branding materials, stationery, packaging, and a new website.