A handmade brand identity created by Carlos Bauer for studio Diversa.

Diversa is a production company from Brazil that helps to shape cultural projects and bring them to the world by connecting artists, collaborators, supporters and audience. It works with diverse languages, formats, and aesthetics: shows, exhibitions, formative actions, CDs, books, theater, dance, music, visual arts.

By a co-creation section, the brand essence was synthesized as “moving people”. Carlos Bauer designed a logotype that plays with the syllables, while three background shapes can be freely reproduced by rubber stamping. This way, the solution enables artisanal graphic production at low cost. It makes it quite easy to design new brand materials. The result is a unique brand experience combining movement and plurality with artistic sensitivity. Just have a look at the images below. For more, please visit Carlos Bauer’s website.

Handmade branding by Carlos Bauer for Diversa
Handmade branding by Carlos Bauer for Diversa.
Handmade branding by Carlos Bauer for Diversa
Background shapes can be freely reproduced by rubber stamping.
Handmade branding by Carlos Bauer for Diversa
The visual language is based on movement and diversity.
Handmade branding by Carlos Bauer for Diversa
Some letterheads.
Handmade branding by Carlos Bauer for Diversa
Handmade branding by Carlos Bauer for Diversa
Handmade branding by Carlos Bauer for Diversa
Close up of the design.
Handmade branding by Carlos Bauer for Diversa
Handmade branding by Carlos Bauer for Diversa
Handmade branding by Carlos Bauer for Diversa
The rubber stamps.

All images © by Carlos Bauer.

5/5 (4)

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here