Andares 5065 – Hotel & Residence Identity

Andares 5065 – art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico.

Estudio Menta is a Mexican multidisciplinary graphic atelier directed by Laura Méndez. The atelier was commissioned by esferacc (one of the leading creative agencies in Mexico) to create a sophisticated visual identity system for Andares 5065, an exclusive hotel and residences tower in Guadalajara, Mexico. The work included the entire art direction, branding, and graphic design. The result is a brand identity that reflects the exclusive character of the tower as well as a top notch lifestyle.

Andares 5065 - art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico.
Andares 5065 – art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico.
The corporate colors are based on three Pantone colors.
The corporate colors are based on three Pantone colors.
Andares 5065 - Packaging design.
Andares 5065 – Packaging design.
Andares 5065 stationery collection.
Andares 5065 stationery collection.
Communication design for a sophisticated hotel identity.
Communication design for a sophisticated hotel identity.
Close up of some printed matters.
Close up of some printed matters.
Printed matters of the hotel brand identity.
Printed matters of the hotel brand identity.
Stationery and business cards.
Stationery and business cards.
Hotel brochure.
Hotel brochure.
Open brochure.
Open brochure.
Top notch interior design.
Top notch interior design.

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