Andares 5065 – art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico.
Estudio Menta is a Mexican multidisciplinary graphic atelier directed by Laura Méndez. The atelier was commissioned by esferacc (one of the leading creative agencies in Mexico) to create a sophisticated visual identity system for Andares 5065, an exclusive hotel and residences tower in Guadalajara, Mexico. The work included the entire art direction, branding, and graphic design. The result is a brand identity that reflects the exclusive character of the tower as well as a top notch lifestyle.
![Andares 5065 - art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico. Andares 5065 - art direction and identity system for an exclusive hotel and residences tower in Guadalajara, Mexico.](http://weandthecolor.com/wp-content/uploads/2014/11/1-Andares-5065-art-direction-and-identity-system-for-an-exclusive-hotel-and-residences-tower-in-Guadalajara-Mexico.jpg)
![The corporate colors are based on three Pantone colors. The corporate colors are based on three Pantone colors.](http://weandthecolor.com/wp-content/uploads/2014/11/2-The-corporate-colors-are-based-on-three-Pantone-colors.png)
![Andares 5065 - Packaging design. Andares 5065 - Packaging design.](http://weandthecolor.com/wp-content/uploads/2014/11/3-Andares-5065-Packaging-design.jpg)
![Andares 5065 stationery collection. Andares 5065 stationery collection.](http://weandthecolor.com/wp-content/uploads/2014/11/4-Andares-5065-stationery-collection.jpg)
![Communication design for a sophisticated hotel identity. Communication design for a sophisticated hotel identity.](http://weandthecolor.com/wp-content/uploads/2014/11/5-Communication-design-for-a-sophisticated-hotel-identity.jpg)
![Close up of some printed matters. Close up of some printed matters.](http://weandthecolor.com/wp-content/uploads/2014/11/6-Close-up-of-some-printed-matters.jpg)
![Printed matters of the hotel brand identity. Printed matters of the hotel brand identity.](http://weandthecolor.com/wp-content/uploads/2014/11/7-Printed-matters-of-the-hotel-brand-identity.jpg)
![Stationery and business cards. Stationery and business cards.](http://weandthecolor.com/wp-content/uploads/2014/11/8-Stationery-and-business-cards.jpg)
![Hotel brochure. Hotel brochure.](http://weandthecolor.com/wp-content/uploads/2014/11/9-Hotel-brochure.jpg)
![Open brochure. Open brochure.](http://weandthecolor.com/wp-content/uploads/2014/11/10-Open-brochure.jpg)
![Top notch interior design. Top notch interior design.](http://weandthecolor.com/wp-content/uploads/2014/11/11-Top-noth-interior-design.jpg)