YOURS Footwear Fashion Brand Identity

YOURS footwear – branding and photography project.

Nick Riley, an Auckland, New Zealand based freelance graphic designer and art director was asked to help with the development of a stylish visual identity and additional launch event for the YOURS footwear fashion brand.

YOURS Shoes is a company driven by the “less is more” maxim. They combine this minimalist aesthetic with rich colors or contrasting color combinations.

In order to reflect this minimalist approach of the brand, Nick Riley and the entire design team reduced the visual identity down to the essentials. They have created a visual experience communicating only the key elements of the sneakers such as shapes, colors, and styles. In addition to a range of rather clean branding materials, they created glossy daubs corresponding to the colors of each shoe model. These pieces were used to create a series of limited fine art prints.

YOURS Footwear branding and photography project by Nick Riley.
YOURS Footwear branding and photography project by Nick Riley.
YOURS Footwear brand identity and logo design by Nick Riley.
YOURS Footwear brand identity and logo design by Nick Riley.
Red shoes in a black cardboard box.
Red shoes in a black cardboard box.
Footwar fashion brand identity and shoe collection.
Footwar fashion brand identity and shoe collection.
The new responsive website looks great on any device.
The new responsive website looks great on any device.
The website on a mobile device.
The website on a mobile device.
The colorful shoe collection presented on screen.
The colorful shoe collection presented on screen.
This artwork is based on the shoe's color scheme.
This artwork is based on the shoe’s color scheme.
A model in simple black color.
A model in simple black color.
The shoe color as a digitized artwok.
The shoe color as a digitized artwok.
A series of artworks representing the diverse styles and colors of the footwear collection.
A series of artworks representing the diverse styles and colors of the footwear collection.

Discover more creative projects in our Graphic Design and Branding categories.