YOURS footwear – branding and photography project.
Nick Riley, an Auckland, New Zealand based freelance graphic designer and art director was asked to help with the development of a stylish visual identity and additional launch event for the YOURS footwear fashion brand.
YOURS Shoes is a company driven by the “less is more” maxim. They combine this minimalist aesthetic with rich colors or contrasting color combinations.
In order to reflect this minimalist approach of the brand, Nick Riley and the entire design team reduced the visual identity down to the essentials. They have created a visual experience communicating only the key elements of the sneakers such as shapes, colors, and styles. In addition to a range of rather clean branding materials, they created glossy daubs corresponding to the colors of each shoe model. These pieces were used to create a series of limited fine art prints.











Discover more creative projects in our Graphic Design and Branding categories.