A unique brand identity designed by Re Agency for Rey’s Place, a Filipino fine dining restaurant in Sydney, Australia.
Rey’s Place is not only the first Filipino fine dining restaurant in Sydney, it’s also a ridiculously cool late-night drinking, shot-smashing bar, which is located in the basement of the restaurant. Re Agency, a strategic brand consultancy was commissioned to create a brand experience telling both halves of the story to reach both sides of the culinary divide. Hence, the solution is a visual identity with two personalities. “We created a split-personality visual identity where the eyes say it all and mouth is too full to talk. Two photo shoots were needed to pull it off. One softly lit photo shoot for fine dining upstairs, another high-contrasting for downstairs. The images were then painstakingly remixed with different pairings for an overall unified effect.”