Xoclad Pastry and Confectionery Shop.
Check out this new design project by Anagrama, a Mexican branding firm with offices in Monterrey and Mexico City. The branding firm has created the identity for Xoclad, a high-end pastry and confectionery shop located in the Mayan Riviera. The brand identity is influenced by Mayan culture translated into modern brand and graphic design. The labyrinth-like pattern is reminiscent of antique mayan art and architecture ornamentation.