Art Direction, Branding, and Graphic Design for The Surrey hotel, a 5-star luxury experience located in New York’s prestigious Upper East Side of Manhattan.
Agency AR New York was commissioned to create a new visual vocabulary including all printed matters for The Surrey, a 5-star luxury hotel located in New York’s prestigious Upper East Side of Manhattan.
The original Surrey was built in 1926 as a residence hotel. It was home to many celebrities including John F. Kennedy and Bette Davis. After the renovation of this 5-star luxury hotel, a new visual identity was needed maintaining the integrity of the prestigious history, while showing the contemporary aspects of the new Surrey hotel, which has become one of New York’s finest and most intimate addresses.