The Surrey, 5-star luxury hotel in New York’s Upper East Side of Manhattan

Art Direction, Branding, and Graphic Design for The Surrey hotel, a 5-star luxury experience located in New York’s prestigious Upper East Side of Manhattan.

Agency AR New York was commissioned to create a new visual vocabulary including all printed matters for The Surrey, a 5-star luxury hotel located in New York’s prestigious Upper East Side of Manhattan.

The original Surrey was built in 1926 as a residence hotel. It was home to many celebrities including John F. Kennedy and Bette Davis. After the renovation of this 5-star luxury hotel, a new visual identity was needed maintaining the integrity of the prestigious history, while showing the contemporary aspects of the new Surrey hotel, which has become one of New York’s finest and most intimate addresses.

The Surrey - 5-star luxury hotel brand identity by agency AR New York.
The Surrey – 5-star luxury hotel brand identity by agency AR New York.
The Surrey - Logotype of the 5-star luxury hotel located in New York's prestigious Upper East Side of Manhattan.
The Surrey – Logotype of the 5-star luxury hotel located in New York’s prestigious Upper East Side of Manhattan.
Some printed collateral in classy black and white colors.
Some printed collateral in classy black and white colors.
A classy identity design based on clean typography.
A classy identity design based on clean typography.
The spa area at the Surrey.
The spa area at the Surrey.
A bartender is doing his job.
A bartender is doing his job.

Agency: AR New York
Creative Directors: Raul Martinez, David Israel
Art Directors/Design: Christian Cervantes, Nobi Kashiwagi