The Newtons Laboratory – Redesign of the Brand Identity

The Newtons Laboratory – Rebranding by Dimitra Karagianni with illustrations by Stavros Damos.

Dimitra Karagianni is an Athens, Greece based art director specializing in branding and illustration projects. For the redesign of the existing brand identity of The Newtons Laboratory, she teamed up with illustrator Stavros Damos.

The typical serif logotype has remained the same as used in the old brand identity of The Newtons Laboratory. Stavros Damos, the talented Greek illustrator has created a series of character illustrations for the new visual vocabulary. The entire work included the revision of the complete branding materials as well as stationery system. Below you can find some images of the striking result. Enjoy it!

The Newtons Laboratory - redesign of the brand identity by Dimitra Karagianni and illustrator Stavros Damos.
The Newtons Laboratory – redesign of the brand identity by Dimitra Karagianni and illustrator Stavros Damos.
The Newtons - Character illustrations by Stavros Damos.
The Newtons – Character illustrations by Stavros Damos.
The stationery with the character illustrations at the bottom.
The stationery with the character illustrations at the bottom.
Stationery - Close up of the footer.
Stationery – Close up of the footer.
The Newtons Laboratory - business cards.
The Newtons Laboratory – business cards.
Close up of the business cards.
Close up of the business cards.
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