The Newtons Laboratory – Rebranding by Dimitra Karagianni with illustrations by Stavros Damos.
Dimitra Karagianni is an Athens, Greece based art director specializing in branding and illustration projects. For the redesign of the existing brand identity of The Newtons Laboratory, she teamed up with illustrator Stavros Damos.
The typical serif logotype has remained the same as used in the old brand identity of The Newtons Laboratory. Stavros Damos, the talented Greek illustrator has created a series of character illustrations for the new visual vocabulary. The entire work included the revision of the complete branding materials as well as stationery system. Below you can find some images of the striking result. Enjoy it!