Tag: rebranding

A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...

Bristol Dockyards just replaced one of Britain's most recognizable heritage names with something that sounds, on paper, like a downgrade. The SS Great Britain...

Sustainable design frequently suffers from a serious image problem. Beige color palettes, rough textures, and moral preaching often define the sector. However, the recent...

Rebranding projects always capture our attention. They offer a unique glimpse into strategic design thinking. Specifically, the recent Zürich Card rebranding by Studio Marcus...

Freshways Takes a Leap Forward with White Bear’s Visionary Rebrand White Bear, the acclaimed creative agency based in London, completed a striking rebrand for Freshways,...

Fable&Co, a dynamic branding and design agency based in London and Brighton, is renowned for breathing new life into ambitious brands and reimagining their...

In the heart of Lithuania, Zalgiris stands not just as a basketball team but as a symbol of national pride, resilience, and passion. For...

In the realm of automotive industry transformation, Carvertical emerges as a true pioneer, reshaping the landscape of car data dealerships. The company's rebranding journey,...

Sid Lee collaborated with Quebec’s audiovisual union AQTIS 514 IATSE to launch their rebrand. In collaboration with creative agency Sid Lee, AQTIS 514 IATSE rebrands with a bold...

A new graphic identity developed by Forth + Back for VT Pro Design. Tanner Woodbury of graphic design studio Forth + Back recently shared the...

Saad Branding+Design – visual identity redesign. Julia Reinhardt, an experienced designer of Saad Branding+Design suggested me to review one of their latest projects. Through the...

An edgy, irreverent, bold, and colorful communication rebrand developed by Sagmeister & Walsh for Milly. New York City based design firm Sagmeister & Walsh was...