A new brand identity developed by Jimmy Gleeson for Huckberry.
Melbourne-based freelance art director and graphic designer, Jimmy Gleeson has been a fan of Huckberry for a long time. He was overjoyed when the San Francisco based company asked him to work on a redesign of the existing brand identity.
Huckberry offers apparel for men of high quality. They asked for a new visual language that helps to grow their brand and refine it across all elements. Jimmy Gleeson’s graphic work included the design of Huckberry’s new identity as well as a new website with included shop, stationery, and lots of printed products. Below you can see some fine examples of Jimmy Gleeson’s new branding concept or check out his website to find more of his inspiring work. The Melbourne-based freelance designer is working with a variety of brands both big and small including Adidas, Rip Curl, Melbourne Victory, Country Road, Rusty and the The Australian Govt. You can also find some of Jimmy Gleeson’s previous work on WE AND THE COLOR.
![Huckberry – Gear for Today, Inspiration for Tomorrow. Huckberry – Gear for Today, Inspiration for Tomorrow.](http://weandthecolor.com/wp-content/uploads/2015/12/1-Huckberry-–-Gear-for-Today-Inspiration-for-Tomorrow-600x390.jpg)
![Jimmy Gleeson has created a lot of logos before he found the final version. Jimmy Gleeson has created a lot of logos before he found the final version.](http://weandthecolor.com/wp-content/uploads/2015/12/2-Jimmy-Gleeson-has-created-a-lot-of-logos-before-he-found-the-final-version-600x390.jpg)
![Jimmy Gleeson has designed numerous printed products. Jimmy Gleeson has designed numerous printed products.](http://weandthecolor.com/wp-content/uploads/2015/12/3-Jimmy-Gleeson-has-designed-numerous-printed-products-600x390.jpg)
![The two-sided Huckberry business cards. The two-sided Huckberry business cards.](http://weandthecolor.com/wp-content/uploads/2015/12/4-The-two-sided-Huckberry-business-cards-600x390.jpg)
![Grey t-shirt with logo print. Grey t-shirt with logo print.](http://weandthecolor.com/wp-content/uploads/2015/12/5-Grey-t-shirt-with-logo-print-600x390.jpg)
![Also a woolen cap has been created. Also a woolen cap has been created.](http://weandthecolor.com/wp-content/uploads/2015/12/6-Also-a-woolen-cap-has-been-created-600x390.jpg)
![The Huckberry commerce icon set. The Huckberry commerce icon set.](http://weandthecolor.com/wp-content/uploads/2015/12/7-The-Huckberry-commerce-icon-set.png)
![The new website with integrated online shop was a big part of the project.](http://weandthecolor.com/wp-content/uploads/2015/12/8-The-new-website-with-integrated-online-shop-was-a-big-part-of-the-project.jpg)
![Product detail page of the new online shop system. Product detail page of the new online shop system.](http://weandthecolor.com/wp-content/uploads/2015/12/9-Product-detail-page-of-the-new-online-shop-system-600x1016.jpg)
I recommend you to have a look at our Graphic Design, Branding, and Web Design categories to find more inspiring work. The sections include high quality projects from all over the world.