WE AND THE COLOR
is a blog about creative inspiration in art, graphic design, illustration, photography, architecture, fashion, product, interior, video and motion design.


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Branding
Hand-Drawn Logotypes by Martin Schmetzer

Hand-Drawn Logotypes by Martin Schmetzer

Hand-drawn logotypes, marks, and custom letterings by Martin Schmetzer. Martin Schmetzer is a Stockholm, Sweden based artist and graphic designer focusing on hand-drawn typography and custom letterings. His graphics privide a high level of details. Every part of his work is designed with care and meticulous accuracy. The selected logotypes, marks, and custom letterings below...
Magro Cardona - Footwear Brand Identity

Magro Cardona – Footwear Brand Identity

Branding project by Mark Brooks for Magro Cardona, a high-quality footwear brand based in Madrid, Spain. Graphic designer Mark Brooks was hired to develop a visual identity for Magro Cardona, a Madrid based top notch footwear brand founded by Irene Magro & Ana Cardona. The footwear brand is well known for its fancy and unique...
BAOBAO - Branding for a Dim Sum Bar

BAOBAO – Branding for a Dim Sum Bar

BAOBAO, a lovely designed restaurant brand identity by Eszter Laki for a dim sum bar. The BAOBAO dim sum bar is a place that combines a Pan-Asian mixture of flavors with top-notch quality. Eszter Laki, a Budapest, Hungary based graphic designer was hired to develop a suitable brand identity for the restaurant. In the making...
The Surrey, 5-star luxury hotel in New York's Upper East Side of Manhattan

The Surrey, 5-star luxury hotel in New York’s Upper East Side of Manhattan

Art Direction, Branding, and Graphic Design for The Surrey hotel, a 5-star luxury experience located in New York’s prestigious Upper East Side of Manhattan. Agency AR New York was commissioned to create a new visual vocabulary including all printed matters for The Surrey, a 5-star luxury hotel located in New York’s prestigious Upper East Side...
Louis Charden - Cafe & Bakery Identity by Backbone Branding

Louis Charden – Cafe & Bakery Identity by Backbone Branding

A lovely cafe & bakery identity for Louis Charden based on illustrations and vintage typography. The creative team of Backbone Branding was tasked to develop a distinctive and appealing cafe & bakery identity for Louis Charden. The client asked for a visual vocabulary that reflects the comfort and coziness of French cafes. Backbone’s solution is...
Studio Aves - Corporate Identity Design by Build

Studio Aves – Corporate Identity Design by Build

A striking corporate identity created by Build for Studio Aves. Creative agency Build was entrusted with the work for a striking corporate identity for Studio Aves, a soon launching design practice based in the UK. Studio Aves’ direction will be focused on font development and all kinds of typographic design. The name ‘Aves’ comes from the latin...
Boreálica Clinic Identity by Anagrama

Boreálica Clinic Identity by Anagrama

A modern and minimalist clinic identity designed by Anagrama for Boreálica. The Boreálica clinic specializes in Whole Body Cryotherapy. Cryotherapy uses extremely low temperatures to decrease inflammation, pain and muscle spasms, and on the other hand it can increase cellular survival and muscle relaxation. Anagrama was asked to create a brand identity that represents the clinic...
The Newtons Laboratory - Redesign of the Brand Identity

The Newtons Laboratory – Redesign of the Brand Identity

The Newtons Laboratory – Rebranding by Dimitra Karagianni with illustrations by Stavros Damos. Dimitra Karagianni is an Athens, Greece based art director specializing in branding and illustration projects. For the redesign of the existing brand identity of The Newtons Laboratory, she teamed up with illustrator Stavros Damos. The typical serif logotype has remained the same as...
Michelle's Bakery - Brand Illustrations by Anya Aleksandrova

Michelle’s Bakery – Brand Illustrations by Anya Aleksandrova

Illustrations by Anya Aleksandrova for Michelle’s Bakery identity. Anya Aleksandrova is a talented freelance graphic designer and illustrator based in Moscow, Russia. She was tasked to create a series of lovely illustrations for the Michelle’s Bakery identity. The Moscow based bakery asked for a visual identity that stands out from the competitors. Goal was to create...