Branding

Honestly, I often think that many portfolio decks look like a résumé wearing a costume. There are boxes of text. A headshot in the...

Honestly, my Adobe Stock download library is a mess. Hundreds of purchases are in there, most opened once, then forgotten within a week. But...

Back in 2012, WE AND THE COLOR ran a feature on a small gingerbread company's holiday tins. The illustrations were bright, the folk-art patterns...

A timeless brand identity is not one that never changes. Identities that last usually evolve as the business, audience and platforms around them change....

A corporate identity mockup lives or dies on one thing. Does it lie to you? Most don't lie on purpose. They lie by omission,...

Nobody gets hired because a portfolio has twelve pages instead of nine. Somebody gets hired because a hiring manager stopped scrolling for four extra...

I downloaded the Iris template from Evgeny Studio after three separate WATC readers asked me the same question within a few days of each...

A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...

Just a week ago, two separate readers asked me basically the same question: Is it still worth buying a logo template kit when everyone...

A logotype book only earns shelf space if it survives contact with an actual deadline. So I put From Type to Logo, published by...

Almost every designer agrees that brand guideline documents matter, yet almost nobody enjoys building one from scratch. Hence, I spent eleven days testing the...

The team of BrandPacks built a multi-format business proposal presentation template with one goal in mind: get a pitch out the door without sacrificing...