Branding

Almost every designer agrees that brand guideline documents matter, yet almost nobody enjoys building one from scratch. Hence, I spent eleven days testing the...

The team of BrandPacks built a multi-format business proposal presentation template with one goal in mind: get a pitch out the door without sacrificing...

METEORIC™ just gave the energy sector something it has lacked for years: a brand that feels like proof, not promise. Designed by How&How, the...

Branding books usually pick a lane. Some focus on logos. Others obsess over color theory or typography. The Elements of Brand Design, published by...

Felipe Corrêa Holman doesn't design cans. He designs the seconds before someone reaches for one. That distinction sits at the center of Solspill, a...

Eighteen pages sat open in InDesign for three straight afternoons while I tested every frame, grid line, and placeholder in this graphic design portfolio...

Cracker Barrel lost close to $100 million in market value over a logo. Jaguar watched positive sentiment fall from 23 percent to 8 percent...

A portfolio brochure template only earns its price when it survives contact with real content. Most templates look sharp in the preview and fall...

I read Made by James: The Honest Guide to Creativity and Logo Design the way I test every design book on this site: cover...

A brand guideline template only earns its price when it survives real production work. Pretty preview images mean nothing once client names and real...

The Petricore brand guidelines template is a 60+ page Adobe InDesign system built by Lab.131 for brands that need structure, not just style. I...

Izipizi Street, developed by strategy and identity studio Rare Ideas for Together Hospitality, is a Pune-based hospitality concept featuring eleven independent food, beverage, and...