A brilliant platform deserves brilliant communication. The true power of a tool often gets lost without a clear, compelling story. Goodays, Europe’s leading customer interaction platform, faced this exact challenge. The company possesses a revolutionary solution for retailers. However, it needed to translate that power into cohesive communication materials. Palantis, a Nantes-based design studio, stepped in to design the essential Goodays marketing tools. The studio aimed to build a visual language that was not just beautiful but also highly functional. This project was about transforming a powerful brand identity into everyday assets. Consequently, it ensures every customer interaction feels intentional and coherent.
How Do You Make a Great Brand Usable Every Day?
Brand strategy is only the beginning. The real work starts when a brand must live and breathe in daily communications. Verve Agency laid a fantastic branding foundation for Goodays. Palantis’s task was to build upon it. The design studio had to create a system of tools that the entire Goodays team could use effortlessly. After all, what good is a strong brand if it’s difficult to implement? Palantis operates on the belief that design’s primary role is to empower people. Therefore, the Goodays marketing tools needed to be accessible, intuitive, and perfectly aligned. This project was a deep exercise in functional design. The team focused on creating practical solutions that solve real-world communication problems for their marketing teams.
Streamlining Visuals for Absolute Brand Consistency
Consistency is the bedrock of a trustworthy brand. For a company like Goodays, every touchpoint matters. Palantis developed a comprehensive range of visual assets. These assets were designed for simplicity and coherence. They ensure that every presentation, report, and email speaks the same visual language. This removes ambiguity for internal teams. More importantly, it presents a unified, professional front to clients. The studio focused on creating a streamlined system. This approach frees up valuable time for the Goodays team. They can now focus on performance instead of wrestling with design files. This is a core principle of effective brand asset management.
Empowering Project Managers with Clear User Guides
Team members are a brand’s most important ambassadors. To empower them, a company must give them the right tools. Palantis created detailed user guides specifically for Goodays project managers. These guides are more than just instruction manuals. They are pedagogical tools designed for clarity. They explain how to use the new brand assets effectively. Furthermore, they provide the “why” behind the design choices. This helps internalize the brand’s principles. Consequently, every project manager can communicate with confidence and consistency. This strategic approach ensures the brand’s integrity is maintained at every level of the organization.
Designing Infographics that Make Data Speak
Data can be overwhelming. Monthly reports filled with numbers often fail to deliver key insights. Palantis’s solution was to design clear and pedagogical infographics. The studio transformed complex data into visually engaging stories. These infographics help teams quickly understand key performance indicators. They also allow users to visualize and interpret trends instantly. Good design clarifies complexity. For the Goodays marketing tools, this meant turning dense reports into actionable intelligence. This approach elevates the value of their monthly reporting. It makes critical information accessible to everyone, not just data analysts.
A Technical Solution for Effective Communication
Effective marketing requires robust technical integration. A beautiful design is useless if it does not work with a company’s existing systems. Palantis addressed this by creating a sophisticated newsletter kit. This tool was a critical part of the Goodays marketing tools suite. The team carefully considered the technical and practical needs of the Goodays team.
Building a Hubspot-Ready Newsletter Kit
Email remains a vital channel for customer engagement. The design studio designed and developed a complete newsletter kit on the Postcards platform. This platform allows for flexible and intuitive template creation. Most importantly, Palantis synchronized the entire kit with Hubspot. This integration streamlines the newsletter creation process. It also strengthens consistency across all email communications. The Goodays marketing team can now deploy on-brand campaigns with greater speed and efficiency. This technical solution ensures that their marketing communication materials are not only well-designed but also highly effective.
The Palantis Perspective: Design as a Strategic Partner
Palantis sees design as more than just aesthetics. It is a powerful strategic tool for building transformative brands. The collaboration with Goodays exemplifies this belief. The studio did not just deliver a set of assets. Instead, it provided a complete communication system. This system is designed to grow and adapt with the Goodays business. By creating the Goodays marketing tools, Palantis helped translate the company’s core mission into every client interaction. This approach reflects how the studio builds the brands of tomorrow. The studio’s philosophy centers on crafting meaningful stories through bold and thoughtful design. Its work with Goodays is a testament to the power of that philosophy.
All images © Palantis. Feel free to browse WE AND THE COLOR’s Graphic Design and Branding categories for more.
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