Branding

I downloaded this Adobe InDesign portfolio presentation template on a whim, right after finishing a review of a font family that shares the same...

Nobody decides to become a brand. It happens anyway, usually messier than you'd like, long before you get a say in how it looks....

Brand Guidelines Are Not a Nice-to-Have. They're What Keeps a Brand From Becoming a Rumor. A rebrand can cost a company millions of dollars. Somewhere...

Seriously, I've seen brand guidelines templates that stop at the logo lockup and call it a day. But this coffee shop brand guidelines bundle...

Honestly, I often think that many portfolio decks look like a résumé wearing a costume. There are boxes of text. A headshot in the...

Honestly, my Adobe Stock download library is a mess. Hundreds of purchases are in there, most opened once, then forgotten within a week. But...

Back in 2012, WE AND THE COLOR ran a feature on a small gingerbread company's holiday tins. The illustrations were bright, the folk-art patterns...

A timeless brand identity is not one that never changes. Identities that last usually evolve as the business, audience and platforms around them change....

A corporate identity mockup lives or dies on one thing. Does it lie to you? Most don't lie on purpose. They lie by omission,...

Nobody gets hired because a portfolio has twelve pages instead of nine. Somebody gets hired because a hiring manager stopped scrolling for four extra...

I downloaded the Iris template from Evgeny Studio after three separate WATC readers asked me the same question within a few days of each...

A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...