Branding

A corporate identity mockup lives or dies on one thing. Does it lie to you? Most don't lie on purpose. They lie by omission,...

Nobody gets hired because a portfolio has twelve pages instead of nine. Somebody gets hired because a hiring manager stopped scrolling for four extra...

I downloaded the Iris template from Evgeny Studio after three separate WATC readers asked me the same question within a few days of each...

A reader sent me three quotes last month for the same rebrand brief. One agency said $8,000. Another said $42,000. A third wanted a...

Just a week ago, two separate readers asked me basically the same question: Is it still worth buying a logo template kit when everyone...

A logotype book only earns shelf space if it survives contact with an actual deadline. So I put From Type to Logo, published by...

Almost every designer agrees that brand guideline documents matter, yet almost nobody enjoys building one from scratch. Hence, I spent eleven days testing the...

The team of BrandPacks built a multi-format business proposal presentation template with one goal in mind: get a pitch out the door without sacrificing...

METEORIC™ just gave the energy sector something it has lacked for years: a brand that feels like proof, not promise. Designed by How&How, the...

Branding books usually pick a lane. Some focus on logos. Others obsess over color theory or typography. The Elements of Brand Design, published by...

Felipe Corrêa Holman doesn't design cans. He designs the seconds before someone reaches for one. That distinction sits at the center of Solspill, a...

Eighteen pages sat open in InDesign for three straight afternoons while I tested every frame, grid line, and placeholder in this graphic design portfolio...