Rosalina Pong – New York – Branding by Saxon Campbell

Art direction, branding, and graphic design by Saxon Campbell for the young fashion label Rosalina Pong – New York.

Rosalina Pong is a New York city based fashion designer who worked with names such as Adrienne Vittadini and Michael Kors. For the launch of her own collection of women’s outerwear, Saxon Campbell was hired to develop a sophisticated brand identity including printed collateral and website.

The Brooklyn based designer has created a visual vocabulary that reflects both the quality and the distinctive look of Rosalina Pong’s coats. All garments are designed and produced exclusively in New York City. With her new collection, Rosalina Pong adds a special touch to every woman’s individual style.

Moodboard – Art direction, branding, and graphic deign by Saxon Campbell for fashion label Rosalina Pong – New York.
Moodboard – Art direction, branding, and graphic deign by Saxon Campbell for fashion label Rosalina Pong – New York.
The corporate colors consist of Pantone 142 C, pale white, and 95 percent black.
The corporate colors consist of Pantone 142 C, pale white, and 95 percent black.
Corporate fonts: Proxima Nova Bold and Proxima Nova Regular.
Corporate fonts: Proxima Nova Bold and Proxima Nova Regular.
Some printed applications including fashion catalog, flyers, and business cards.
Some printed applications including fashion catalog, flyers, and business cards.
Fashion catalog of Rosalina Pong, women's outerwear designed and produced in New York City.
Fashion catalog of Rosalina Pong, women’s outerwear designed and produced in New York City.
Two-sided business cards based on the chosen corporate colors.
Two-sided business cards based on the chosen corporate colors.
These flyers are part of the printed collateral designed by Saxon Campbell, a photographer and graphic designer based in Brooklyn, NY.
These flyers are part of the printed collateral designed by Saxon Campbell, a photographer and graphic designer based in Brooklyn, NY.
The new responsive website includes an online shop.
The new responsive website includes an online shop.

You can find more of Saxon Campbell’s work on his website or check out our graphic design and branding categories to see more inspiring design solutions. WE AND THE COLOR is your source for the daily dose of graphic design inspiration!