Art direction, branding, and graphic design by Bocanegra Studio for Prosciutto di Norcia.

Bocanegra Studio was recently commissioned to develop a new brand identity for Prosciutto di Norcia, one of the most historic and famous prosciutto in Italy. The designers came up with a solution that transmits the two main features of Prosciutto di Norcia: quality and craftsmanship through various branding materials as well as different patterns, colors, and high-end finishing. Their aim was to find the perfect balance between elegance and a warm, tactile, and artisanal look. The new logo serves as the most striking key visual of the identity. It’s a modern take on historical writings made by the ancient Norcia Benedictine Monks. Bocanegra Studio’s creative design team has also created a range of square patterns, reminiscent of the floor decorations in some Umbrian medieval churches. These patterns have been used throughout the entire brand identity.

For more of Bocanegra Studio’s work, please visit their website or follow them on Behance.

Prosciutto di Norcia branding by Bocanegra Studio.
Prosciutto di Norcia branding by Bocanegra Studio.
3 logos usable within different applications.
3 logos usable within different applications.
Branding materials.
Branding materials.
Stationery set.
Stationery set.
Billboard design.
Billboard design.
Printed collateral.
Printed collateral.
Reproduction of an old map.
Reproduction of an old map.
Brochure design.
Brochure design.
Business cards and branding materials.
Business cards and branding materials.

All images © by Bocanegra Studio. Feel free to find other inspiring work in our Graphic Design and Branding categories.

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