A truly minimalist brand identity.
“Minimalist” is the name of a design studio based in the heart of Gangnam, Seoul, South Korea. The name of the studio says it all. They produce high-quality design solutions based on simple elegance. The Korean studio has been working with various clients from around the world such as Australia, USA, China, Germany, Switzerland, and of course Korea.
They believe that good design cannot be achieved when there is nothing left to add, but when there is nothing left to take away. Their own brand identity perfectly represents this philosophy. All parts of the visual identity are developed straight to the point.
All the branding materials you can see below serve as an official celebration of the studio’s design philosophy. The concept was to demonstrate the whole idea of their direction. For more information about the studio, check out their website: minimalist.kr