A modern identity design concept created by Gregor Ivanusic for the city of Frankfurt am Main.
As an extensive design study, Gregor Ivanusic has developed a new visual identity concept for the city of Frankfurt am Main. Located in the heart of Germany, the city is the financial center of Europe. Gregor’s goal was to create a design solution that emphasizes both the city’s historical and contemporary significance in terms of finance, economy, and tourism as well as cultural and social life. Feel free to get more information below the following image.
Gregor Ivanusic has transformed the original coat of arms (the symbol of a sublime eagle) into a modern and greatly reduced, graphical logo version. He put much effort into the simplicity of all corporate identity materials. His sophisticated identity concept represents the idea of a strong, friendly, and forward thinking city. Lots of the branding materials can be found below.
For those of you who want to see more of Gregor Ivanusic’s graphic work, please have a look at his portfolio on Behance. His body of work includes a wide range of logo designs, brand identities, packaging solutions, and other graphic design projects.
All images © by Gregor Ivanusic.