Brand identity design by Sarah Le Donne for Firenze, a traditional Italian restaurant.
Sarah Le Donne is a graphic designer and art director based in Stuttgart, Germany. She received a BA in Communications Design at RheinMain University in Wiesbaden. Since 2012, Sarah Le Donne works as freelance graphic designer.
Sarah Le Donne was hired to create this new visual identity for Firenze, a traditional Italian restaurant located near Frankfurt, Germany. After a small logo update, she was tasked to develop a totally new brand identity concept for menu and wine cards, vouchers, brochures, business cards, letterheads, and website. She created a restaurant identity based on fresh groceries and a color palette, which is typical of Italy.
If you want to see more of Sarah Le Donne’s creative work, please visit her website: sarahledonne.com