Corporate identity design for investment program ConquiStar.
Monterrey, Mexico based branding studio Alan Coria was commissioned to develop a sophisticated corporate identity for ConquiStar, an investment program based on European funds. ConquiStar aims to finance in investment funds dedicated to Portuguese companies. The investment program helps these companies grow financially in the large European market through innovation and exportation.
The name refers to the time of great discoveries and transmits it to the current time and the aim of conquer new markets and reach new horizons. Branding studio Alan Coria created a striking logo that reflects orientation, strategy, balance, and dynamics. A compass served as the main inspiration for the logo, which was designed in 3 color versions. The blue version stands for “conquer”. It’s the main logo for the official investment funds program. An orange version that stands for “victory” and a green version that represents “direction” are used for the next levels of the program.
Along with these catching graphics and color combinations, the designers used the Helvetica typeface as corporate font. Helvetica’s geometric design provides clarity and objectivity. Branding studio Alan Coria produced a range of stationery and branding materials as well as a series of promotional items based on these corporate identity specifications.