The creative folks at strategic graphic design studio SLATE have been asked to work on a unique unboxing experience for the new direct to consumer brand Cat Person.

Founded by a group of proud and enthusiastic cat lovers, Cat Person is a new direct to consumer brand with the aim to celebrate and elevate the special relationship that cat owners have with their dear friends.

Studio SLATE was asked to create an unboxing experience that would engage and excite their cat-loving compatriots. The studio’s creative team came up with a solution based on the mantra of “we are cat people”.

“The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat-loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.” — SLATE

Cat Person unboxing experience by graphic design and branding studio SLATE.
Cat Person unboxing experience by graphic design and branding studio SLATE.
Cat Person unboxing experience by graphic design and branding studio SLATE.
Cat Person unboxing experience by graphic design and branding studio SLATE.

Any footage © by SLATE. Discover other inspiring projects in our Graphic Design, Branding, and Packaging Design categories.

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