Brand identity design by Tag Collective for Lake House, a 44-room hotel located in the heart of Lake Placid, NY.
The creative team of Tag Collective, a New York City based design studio was commissioned to create a brand identity for a 44-room hotel located in the heart of Lake Placid, NY.
The house was originally built in 1961. After a remodeling in the 1980s, the hotel had been sitting untouched for years. Tag Collective collaborated with architectural firm Mapos to modernize the hotel, which is situated next to the picturesque Mirror Lake and surrounded by birch trees and hiking trails with beautiful mountain views. Due to its excellent location, Tag Collective renamed the hotel ‘Lake House’.
The design team developed a brand identity system inspired by local trail maps and the breathtaking surroundings. The design is based on clear typography, a minimal color palette with a rustic red as corporate color, natural textures, and picturesque landscapes. In addition, they developed an iconography around the activities available during each season.
