The Simplicity Design – Brand Identity by Giotto Creative Studio.
Simplicity Design® is an international company specializing in the fields of industrial design and consultancy.
The team of Giotto Creative Studio was asked to develop a sophisticated redesign of the brand’s visual language. They were tasked to create a new logo, a stationery set, business cards, printed collateral, a striking and functional booth concept as well as a new website. The new logo draws inspiration from well-known post-war italian industrial design. They summarized its archetypes and reproduced them in a unique and distinctive logo. The entire brand identity is characterized by a striking red color as well as bold typography. For more information about the Simplicity Design – branding project or other services by Giotto Creative Studio, please visit their website: www.giottocreative.com