Unique event identity design developed by studio Murmure for Nördik Impakt’s 17th edition.
With a unique sense of aesthetic design and an amazing body of work, French agency Murmure is a frequent guest on WE AND THE COLOR. This time I want to show you their work for the 17th edition of Nördik Impakt, an electronic and independent culture festival hosted in Caen by the ArtsAttack. For the fifth consecutive year, the creative team of Murmure was responsible for the full event identity including all printed matters and web design. For the 17th edition of this popular festival in Caen, their design team has developed a unique and highly aesthetic visual language. Read more below.
Murmure’s design team revised the existing event identity from scratch. For the 17th edition, they wanted to create something completely new. They wanted to come up with an edgy and vibrant design based on artistic patterns and a striking color combination. The overall composition was achieved by artistic influences mixed with modern graphic design and typography. The metallic Pantone finish adds a touch of elegance to to design and highlights the lineup.