A modern and minimalist store identity created by Gary Corr for fashion boutique Mich.

Gary Corr is a Manchester, United Kingdom based graphic designer who currently works at Dawn Creative. He was recently tasked to work on a suitable brand identity concept for Mich, an independent fashion boutique that offers minimalist, effortless clothing. After removing some of the stems within the letters, Mich’s new logotype reflects the idea of minimalism to emphasize the concept of the store. With its chic look and feel, it refers to the key values of the boutique. Please read more about the project below the following image.

Mood board and brand visuals.
Mood board and brand visuals pf the Mich fashion boutique.

The color scheme of black, white and pale pink reflects the palette of the garments of the store. The tactile combination of numerous paper stocks and print finishes refers to the high-end quality of the clothes. Please see more below or check out Gary Corr’s outstanding portfolio on Behance.

Brand guidelines.
A brief summary of the brand guidelines.
Stationery system
The stationery system reflects the minimalist and modern approach of the store.
A boutique that offers minimalist effortless clothing.
Mich is an independent boutique that offers minimalist effortless clothing.
Wood label
Detail view of the wood labels (coated and uncoated).
Hang tags
Two hang tags in white, gray, and black.
Paper bag
Simple and clean paper bag design.
Signage with store monogram.

All images © by Gary Corr.


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