Modern Brand Design.
Juan Alfonso Solís Martínez aka JASM was hired to develop the brand identity for Le29, a condo project situated in Montreal, Canada. Goal was to develop a brand identity, which creates a connection between tradition and contemporay at the same time. The logo reflects this combination perfectly. The ‘Le’ is written in a classic serif typeface, while the 29 is based on a modern and bold sans serif font. The main layout is designed very clean and simple – just based on white and black colors in combination with a rich orange.
![Le29 Brand Design by Juan Alfonso Solís Le29 Brand Design by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Brand-Design-by-Juan-Alfonso-Solís.jpg)
![Le29 Branding Material by Juan Alfonso Solís Le29 Branding Material by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Branding-Material-by-Juan-Alfonso-Solís.jpg)
![Le29 Corporate Identity by Juan Alfonso Solís Le29 Corporate Identity by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Corporate-Identity-by-Juan-Alfonso-Solís.jpg)
![Le29 Brand Identity Design by Juan Alfonso Solís Le29 Brand Identity Design by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Brand-Identity-Design-by-Juan-Alfonso-Solís.jpg)
![Le29 Branding by Juan Alfonso Solís Le29 Branding by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Branding-by-Juan-Alfonso-Solís.jpg)
![Le29 Visual Identity by Juan Alfonso Solís Le29 Visual Identity by Juan Alfonso Solís](http://weandthecolor.com/wp-content/uploads/2013/11/Le29-Visual-Identity-by-Juan-Alfonso-Solís.jpg)