Modern Brand Design.
Juan Alfonso Solís Martínez aka JASM was hired to develop the brand identity for Le29, a condo project situated in Montreal, Canada. Goal was to develop a brand identity, which creates a connection between tradition and contemporay at the same time. The logo reflects this combination perfectly. The ‘Le’ is written in a classic serif typeface, while the 29 is based on a modern and bold sans serif font. The main layout is designed very clean and simple – just based on white and black colors in combination with a rich orange.