Student work: Graphic design, branding, and packaging by Rasmus Erixon and Tobias Möller for Klässbols Linen Factory.
Today the company is led by the third and fourth generation of the Johansson family. They look back on a long history. The company has received prestigious commissions from the Swedish Court and embassies, bringing Klässbols international fame. They only produce high quality products in a clean, modern design. That’s why they collaborate with talented designers in order to offer products with modern and challenging patterns.
Rasmus Erixon and Tobias Möller wanted to create a visual identity that reflects the expression of their fine products. Their goal was to create a balance between craftsmanship and modern design. Only natural materials were used throughout the entire packaging range. With this sophisticated brand and packaging concept by Rasmus Erixon and Tobias Möller, the Klässbols Linen Factory received a little face lifting that perfectly reflects both quality and modern design. Furthermore, the visual vocabulary refers to a simple, elegant Scandinavian style. Below you can see some images of the branding concept.
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