The fresh brand identity for the healthy foods and juices of Jugen.
Mexican brand and design group Anagrama was responsible for this fresh healthy foods branding project. The team was asked by Jugen to create a new brand identity including stationery, communication design, packaging, and store interior.
Jugen is a company specializing in healthy foods and delicious juices made from natural ingredients. In addition to the delicious taste, their product range is intended to cleanse, heal, and detoxify the human body.
Anagrama came up with the idea of creating a healthy foods branding proposal that takes inspiration from ancient herbal medicine bottles. Their design combines modules of cleanliness and modernity with a fresh color combination. Natural materials complement with an eye-catching pink to provide a striking brand identity. The store identity combines influences of a bar and a classic apothecary shop.